What comes first in your mind when it comes to identifying a brand? It’s none other than the logo; right? Logos have always been considered as one of the most important key elements in building the brand identity.
The very reason businesses emphasize creating logo first once they finally decide to start a business.
While telling the story through logo might be your primary concern, but researches have shown that colors too play an important role in communicating the essence of the business.
Colors can have a substantial impact on consumer’s emotions and behavior. It interacts with the audience on a subconscious level. It can often be the only reason for a customer to make a purchase decision. So it shouldn’t be taken lightly.
Choosing a color for a logo is not an easy task, especially when the trend changes so frequently. Twice every year, Pantone—the world most famous company that sets the standard for color consistency, releases its new color report. When it comes to the logo design for the church, yellow, blue, and white colors are used.
In church logos, the yellow color represents the golden church the Almighty is constructing for His golden city. While the two other colors blue and white, represent the peace of heaven given by Christ alone and righteousness of the God to which the Christian aspires; respectively.
To have a better understanding of colors, let’s have a look at some of the popular colors and their meaning!
Represents: Passion, Love, Anger, Desire, Determination
The red color usually has a positive association in the branding. That’s why many companies use this color in their logo to create a memorable brand identity. This warm but exciting color instantly grabs the attention of the audience.
The meaning of red color in the logo changes when it’s mixed with white and black colors. This helps brands utilizing this color in their own unique way.
Example, Netflix has used the red color in its logo by mixing it with white and black.
This gives the logo a perfect climatic look!
The video hosting site YouTube has used the same color combination; and both the companies are ruling in their respective domains.
Represents: Professionalism, Dependable, Power & Authority, Trust
The blue color is usually linked with sky and ocean which raise the feelings of peace and safety. Studies have shown that people get more productive when they are made to work in blue rooms.
In terms of logo, this insanely popular color is used by many brands to convey that the brand is not invasive, but professional and logical.
That’s why it’s been said that you should not use the blue color in your logo if you have a business related to food.
You can use the blue color if you have a product or services related to technology, cleanliness, finance, etc. Some of the popular companies that have used blue color in their logo are IBM, Ford, American Express, Oral-B, etc.
Represents: Happiness, Innovation, Caution, Fun & Friendly
The yellow is a warm color, usually associated with sunshine. It is often not used as a central color in the logo. The color is instrumental in highlighting the essential features of a logo.
Some brands prefer to use this color in the border or background of their website design. Since the color is usually associated with cheerfulness, innovation, freshness, so it is most commonly used in automotive and food industries.
Too much of yellow color may distract customers.
Similarly, too little yellow color may cause insecurity, fear, and negative feelings.
So make sure you use the yellow color in a balanced way in your logo.
Some of the famous brands that have used this color in their logo are DHL, Shell, Nikon, McDonald’s, Lays, SubWay, etc.
Represents: New beginnings, Natural, Healthy, Growth
The green color is highly associated with nature and health. It is one of the primary colors to bring freshness and calmness to the eyes. The color is also used to represents wealth and money.
That’s why apart from the logo, many companies use this color in their website design.
In today’s competitive worlds where it is difficult to differentiate the product Genuity and gaining customers’ confidence, companies have started using green color in their logos and products to get some edge.
Some of the famous brands that have used green color in their logos are Starbucks, BP, Garnier, Tropicana, Wholefoods, etc.
Represents: Purity, Cleanliness, Virtue
Yes, you got it right. 😛 It’s none other than the color white.
Associated with light, the white color is used to represents innocence and simplicity. When companies incorporate white shade in their logos, they often want to spread the message that they have nothing to hide.
They are delivering their products or services with a focus on transparency and simplicity. Some companies have creatively used this color logo design.
Example, FedEx, if you carefully look into their logo, you will find that there is a white arrow between ‘E’ and ‘X’ that symbolizes speed and accuracy.
Represents: Power, Sophistication, Evil, Mystery
Psychologically black color represents power and authority. However, there are situations where it signifies unpleasant and detached.
Most of the companies use this color to target high-class people.
You might have noticed that all the luxury brands such as Chanel, Nike, Uber, etc. have used black color in their logos. And the most exciting part is that they use this color in their website design too.
If you also want to associate your brand with power and elegance, then make this color as a part of your logo.
Represents: Creativity, Energy, Happiness, Fun
It is also one of the highly used colors that are created by mixing red and yellow colors. Companies usually use this color to target young audience. Just like red and yellow color, this shade easily grabs the attention of the audience.
Combining orange color with shades like brown and black gives an autumn color scheme. Studies have shown that this color also impacts human’s emotions.
That’s why companies like Fanta used this bright color to drive people to buy the bottle and quench their thirst.
Some of the famous brands that have used orange color in their logos are Crush, Nickelodeon, Gulf, The Home Depot, etc.
Colors are the non-verbal and powerful form of communication. Just like logo design, it helps companies in communicating their goals and values. A slight change in the color can make a lot of difference.
Never try to use any color just because you like it.
Think it wisely!
Discuss it with your team members.
Hope the above-listed points will help you in choosing the right color for your logo.
If you have any other tips in mind, please feel free to let us know via comment.