A logo is the most important part of the brand image of a company and the hardest part to get right. It makes the brand known amongst the customers and if created poorly can badly harm the reputation of the company.
A logo attracts the clients so don’t design it in a way that makes it difficult for the viewers to understand. Keep it simple but unique, but still we make a lot of blunders while designing it.
Here are some blunders that you might make while designing logo:
- Following the trend too much
There are always some logo designs that trends in a particular period and designers rely on them, and while designing a logo for your company they might rely on the latest trends, that may or may not go with the company’s personality. So, make sure that they know what the company stands for, its goals, long-term vision, and its type will determine the logo design, not the trends. The logo is the face of the company and thus one can take inspiration from the latest design trends, but it’s important to make something unique and in sync with the business.
- Using resolution that are dependent on raster graphics
You will need Logo for your online activities whether it’s a website or a Facebook page. The logo is necessary for promotional purposes and brand recognition. And most of the users use mobiles to open the sites or see your logo. So make sure that the quality of the logo is consistent in all online tools and doesn’t pixelate. This means not using raster graphics, but using vector graphics, they are the best when dealing with pixelation and editing in this is easier too.
- Not using typeface in a proper manner
Typeface brings out the personality of the brand and helps make it memorable. So, it’s imperative to use a good typeface for impact. Using a typeface that doesn’t go with the brand image or its icon or characteristics and doesn’t do justice to the message it wants to convey is something you want to avoid. Also, make sure that you don’t use too many typefaces in one design, it doesn’t look good just amateurish. Some other points to remember here are:
- Spacing- too much or too little is going to kill the readability.
- Common typeface- experiment with some fonts and don’t just settle on Times New Roman, it’s used by most companies.
- Weird font choice– A professional font should be used for a professional logo and not some fun or quirky typeface.
- Designing for yourself instead of clients
The designers need to make sure that they stick to the brief given by the company and make the logo according to their wishes. The owner’s brief is based on their company’s nature, and goals and you can’t avoid them to try a latest trend or typeface. Also, make sure that you don’t put your trademark on their logo, it is not fair, you can promote your works using it but putting a trademark on someone’s logo harms their business.
- Copying or plagiarism
First of all copying others logo for your client’s business shows that you are incapable of producing something unique using your creativity. Secondly, it reflects badly on the client’s part as logo is the brand image and if it’s copied, it would reflect negatively on their services and products. So research and make something original that goes with the clients business.
- Making a complex design
A complex design may showcase your skills, but it loses the sight of what is important like visibility. A complex and highly detailed design may look good from near, but when scaled down it pixelates and is not visible. Also, it makes it harder to use the logo on web and print.
Simplicity is the best thing as it is easy to remember for the customers of the company and can be reproduced in bulk without many issues.
- Not having a proper process for designing
If you spend a lot of time designing the logo and still it doesn’t come out as you expected its because you are lacking a proper process.
Here are the steps:
- Research– the brief given by the company is your gospel, understand it by heart and research about the company and if anything is unclear, clear it with the client.
- Sketching– now that you know what the clients want, the time has come to start sketching the possible designs.
- Digitalize– now use the vector-based software and make the sketch into digital form so that you get the gist of it.
- Presentation– now comes the part where you add the color, font, typeface etc.
These steps will help you design a unique and suitable logo.
If you learn from your mistakes and stop with these blunders, half the battle is won and your logo design will be the best in the market. Lastly, if you don’t want to start from the scratch, you can always check out online logo maker tools which are absolutely free too.
Waiting to hear your experiences in the comments below.
Author bio: Prince Kapoor is seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide. You can reach him out on www.princekapoor.com